Individuals for Immigrants is a nonprofit dedicated to providing immigrants with the legal support they deserve through attorneys specialized in deportation defense. This campaign was designed to inspire donations that directly fund these vital legal services, using the memorable tagline, “Support migration, give a donation.”

The campaign features butterfly imagery symbolizing migration and freedom, with colors and patterns inspired by Mexican art to respectfully honor the culture. Deliverables included posters, buttons, social media infographics, and T-shirts—each designed to amplify the campaign’s message and engage the community across multiple touchpoints.