Revolution Roasters

Handcrafted identity for a retro coffee brand.

Revolution Roasters is a groovy coffee truck serving up bold brews from a vintage 70s Volkswagen. Their brand identity takes cues from the playful, free-spirited attitude of the era. It channels the curvy, expressive type often associated with psychedelic posters, peace rallies, and the vibrant energy of hippie culture.

The custom logo features hand-drawn lettering that mimics the shape of a coffee bean, giving the mark a dynamic presence that feels both intentional and effortless. This handcrafted approach reflects the brand’s commitment to quality and creativity. Every letter loops and flows like steam off a fresh cup.

From type to tone, the brand identity is warm, bold, and distinctly retro. It's an inviting visual system that turns heads and sparks curiosity wherever the truck rolls. It’s a celebration of nostalgia, designed to stand out in today’s modern coffee scene while staying true to its roots.

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